about a visual approach
A Visual Approach is a woman-founded firm specializing in graphic recording, group facilitation, and strategic illustration. We collaborate with clients to draw out ideas and make them shine. Whether you’re generating new ideas, developing a vision, strategizing, or sharing solutions, skillful facilitation and visual tools will ease the way, making it easier to engage with big ideas, see connections, and make decisions.
Our team at A Visual Approach brings more than twenty-five years of leading, working within, and collaborating with organizations locally, regionally, nationally, and internationally. We work within diverse fields including higher education, financial services, public health, racial equity, housing & food insecurity, rural community development, beloved/next economy, healthcare, education equity, philanthropy, and reproductive justice.
A Visual Approach is co-directed by Hope Tyson and Jaclyn Gilstrap and is based in Durham, North Carolina. We have been colleagues and friends since 2013, and our deep-rooted friendship informs every aspect of our business. As we slowly and with intention begin to grow our team, our purpose and values remain the same. We aim to nurture client relationships based in mutual care, clear communication, deep listening, solidarity, generosity, and joy (!), and we hope you feel that in every interaction you have with us. We’re already looking forward to getting to know you and helping you achieve your goals! ♡
